ViolanteWe hear a lot about social media and content as a way to keep in touch with the audience, and increase traffic to the author’s website. However, we seldom understand how to strategically build the author’s platform through the social network of others; in other words, sending your message out of your social bubble and into other social networks. It is true that we do this automatically when our audience shares or likes our content, or joins our group, but that is not the only way to venture into social cyberspace! Below are some tips:

·         Reach out to bloggers to provide content on your topic consistently for a set amount of time. This should be done with a strategy in mind when it comes to choosing the blogs as well as the content to share.

·         Become a regular commenter on other authors’ blogs who publish books within your same genres. This can work as a symbiosis by enriching their blog’s interactions while generating interest in your own writing if you reciprocate and collaborate with each other.

·         Trade guests spots with other authors that are like-minded on your common topics of expertise.

·         Become a regular commenter with the media, by interacting on their websites consistently.

·         Finally, create your own social media tours by promotional blasts of events through larger networks with many followers.

The above list mentions few different ways authors can expand their bubble, most of them are by collaborating with each other, which will allow them to use their budget to promote their events and new books launches, but by strategizing these as well, they can also build their platform. For information on how to make the most of your promotional efforts through Reader Views’ network or email us at


About Reader Views

Reader Views is an Austin, Texas, based company. We started late December 2005 as a book review service. Shortly after the company's birth we expanded into offering a variety of services for authors such as book publicity services, editing, author interviews, literary book awards, as well as coaching to write book proposals.
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