MEAN PEOPLE SUCK: HOW EMPATHY LEADS TO BIGGER PROFITS AND A BETTER LIFE
Marketing Insider Publishing (2020)
Reviewed by Rachel Dehning for Reader Views (08/2020)
Michael Brenner speaks the truth when he says that “Mean People Suck.” As a successful public speaker and a speaker from multiple personal experiences with 50+ jobs on his resume, Brenner has some advice to give businesses and its employees. “Mean People Suck” is written from a business perspective; Brenner includes research statistics and relevant stories from well-known companies that have either been successful or have gone under due to their business choices.
As the rest of the title goes, Brenner explains “how empathy leads to bigger profits and a better life,” really for both businesses and individual lives alike. Empathy will get you everywhere in life; for a successful business, all that their customers want to know is that their voice makes an impact. No one person has the blame for lack of empathy in the company, Brenner gives members of every rank instructions on how to be successful toward themselves and the company as a whole.
It can be frustrating at times to feel like someone is telling you how to live your life, especially when they tell you what to do, but then leave it at that. It is reassuring to read Brenner’s approach to improvements, as he includes relevant facts from other companies and makes it clear in every chapter how people should behave, from the CEO to people on the sales floor to the mean customers themselves.
The way Brenner writes is clear that he is passionate about what he does and wants the same for others. This book is helpful in that if you are in a time crunch, you can skim the chapters and focus on the last box labeled: What you need to know! With that said, if you want to get the most out of this book, reading the entire chapter will provide insight into what the highlights are in the back and will provide you with real-life examples and improved business graphs. For not being in the business field, I still feel like this book is helpful for my personal life as a reminder to be empathetic to others at all times. It is also interesting to read about the marketing side of a company and the inner workings. So overall, this is a book that can benefit any reader.