“Nailed It” by Edward Goodliffe


Edward Goodliffe
Outskirts Press (2020)
ISBN 9781977215932
Reviewed by Paige Lovitt for Reader Views (09/2020)

It all began in 1975, when Edward Goodliffe left London, England, with his wife Jane and business partner Lachlan Grant Young and headed to the small town of Granum in Alberta, Canada. The population of the town was 325. Edward and Grant decided to go into business manufacturing nails. Neither men had any experience in this area, yet they managed to produce the Granum Gripper nail which was superior to most other nails. They built an odd shaped 2,000 square foot building for their business which they named Universal Nail. In time, Edward bought Grant out of his share of the company and moved forward on his own until he closed down almost ten years later. The Goodliffe’s lives moves on as they sell off the equipment and their home to move to a larger home in a larger town. “Nailed It!” tells the story of their journey.

I really enjoyed reading “Nailed It!” It would be easy to assume that a non-fiction story about the Granum Gripper nail could be a bit dry, however, that was not the case. The author writes in an engaging manner that draws in the reader.  It was interesting reading about Goodliffe’s story because it involved creating a business from scratch. Interspersed between the descriptive details about the nails are lot of interesting lessons that involve history, entrepreneurship, politics, and economics. As a matter of fact, Goodliffe lists several book recommendations throughout his pages. He piqued my interest and I plan on checking them out!

One might suppose that Goodliffe had a great deal of luck in his success. Once you read the book, you will see that this is not the case. His work ethic, determination to create an excellent product and his drive to succeed are inspiring and motivating. Goodliffe also makes his writing more interesting by including details about his trips that have taken him to a variety of places around the world and involved interesting characters. Readers will enjoy the photographs that help illustrate much of his adventures.

“Nailed It!” will be enjoyed by readers who like non-fiction books that impart important life lessons in the writings. I would love to see this book used as recommended reading for social science type courses. It would also make a great gift for a recent college graduate who plans on creating an entrepreneurial type of business. I highly recommend reading this story.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.