Marketing Fastrack: The Little Book That Launched A New Business
Aurora Winter, MBA
Same Page LLC (2021)
Reviewed by Amy Lignor for Reader Views (01/2022)
As a person who runs her own business, I know that marketing is one of those areas that easily becomes a huge pitfall if you don’t know how to do it well. There are so many areas of marketing nowadays to master, as well; the era of simply sending out postcards in the mail advertising your business and its services is long gone. The world of social media has become the end all and be all of our lives, and it is something you need to understand and master if you want to get money in the door.
Although there have been millions of books written on the subject of marketing and advertising, you never know when some new, brilliant idea will be given that could change your entire business plan. Is this the book that has those brilliant ideas? Well… believe it or not, there are some. The basic core of this book is that when something is not working, YOU are the one who needs to do a three-sixty turn and look at things from a completely new point of view. Which, by the way, is the trickiest thing to do for most people who believe in their gut that there is NO other way better than their way.
Even though changing our perspective is hard, what you need to know right off the bat is that this author has major data to back up her book; figures that are real and that will blow your mind. Turns out that this book/plan attracted $250,000 of new business in just ninety days! Sounds crazy, but the author states that, because of this book – and by reading this book with an open mind – you can master marketing and do the same thing she did. You can get massive results and see a massive profit. Therefore, why not give it a shot? After all, it can’t hurt.
Aurora Winter is a bestselling, award-winning author, and I can see why. In this book, you learn a myriad of systems, positives, ways to change things, how to profitably launch your new product or service, and the major marketing mistakes made by entrepreneurs. And, yes, we’re talking mistakes made by intelligent people who know their business but end up making these errors, anyway. Winter delves into the ways combining online and offline marketing works so well, doing more digital and physical work in order to promote business and bring in revenues. Ms. Winter also talks about how to create a book by speaking, instead of talking, and lays out the actual results achieved by creating a book based on only one hour of speaking.
The author also focuses on creating a “lead magnet,” like she did with this small book, to attract your business’s ideal customer. She utilized her “lead magnet” to launch a successful business, and you can tell by the excitement and passion in her writing “voice” that she wants the same achievement and success for every reader out there.
I would recommend this book to all who are looking for a “new” avenue when it comes to marketing their business or product to clients and/or customers. There are parts in here I’ve never heard relayed before in other books on this very subject, which means Ms. Winter has something fresh, concise, and exciting to share!