“Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships” by Sandy Gerber

Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships

Sandy Gerber
Page Two Press (2022)
ISBN 978-1774581995
Reviewed by Jen Oliver-Rigsby for Reader Views (07/2022)

Have you ever misunderstood what others meant by what they say? Have you ever felt misunderstood by your partner, friend, coworker? Have the people in your life not understood why certain things are important to you? Have you questioned why others find certain things important to them? “Emotional Magnetism” might be just the tool you need to help you and the others in your life better understand each other.

“Emotional Magnetism” walks readers through common communication blocks, common needs for readers, ways of learning how to improve engagement and finally helps readers better understand why others make the choices that they make. There is also an easy quiz for readers to take to help them figure out what is most important to them in their lives.

There are four magnets that Gerber discusses: experience, safety, value, and achievement. Gerber breaks them down and uses real-life examples to show readers what it looks like when a person falls under each magnet. Gerber also shows the common communication block and what is important to that type of person. It adds helpful insight to both the person who is that magnet and the people around them. It allows the person who has the type of magnet to be aware of their communication block so that they might continue to communicate differently when trying to get their point across. It allows people outside that magnet to understand why the person acts the way they do.

Gerber does a great job of explaining where her original sources for communication styles came from and turns them into a functional tool for everyone. She also clearly states that she is not a therapist, but that she is in the marketing realm, where communication is important. Knowing that she is not coming from a psychological background helps make this communication toolset more tailored to everyday life and use.

Even though this reader has the psychological education, “Emotional Magnetism” is realistic and great for everyone. It is not told in complicated terms and has lots of everyday examples of how to apply the communication toolset. This can help almost anyone ranging from divorced partners who have to co-parent, to coworkers, and even friends who seem to have a strained relationship.

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