Category: Customer Relations/Marketing

“The Amazon Author Formula” by Penny C. Sansevieri

April 26, 2024

Penny Sansevieri, author of “The Amazon Author Formula: Insider Tips, Tricks, and Strategies for Selling More Books!” is well known in the book marketing and book launching ‘verse, and with good reason. She’s the CEO and founder of Author Marketing Experts Inc., as well as an Adjunct Professor at NYU, she’s also a best-selling author and an internationally recognized book publicist. Her company is one of the leaders in the publishing industry and has been around for as long as I can remember.

So, as far as I’m concerned, she’s got the creds, and she’s a voice I respect. … More “The Amazon Author Formula” by Penny C. Sansevieri

“Self-Promote & Succeed” by Julie Broad

April 3, 2024

Julie Broad knows of which she speaks. As co-founder of her marketing company, Book Launchers, and a successful multi self-published author herself, she’s not reaching to bring information to her audience, nor parroting the words of others. She knows exactly what to do. The reason?
She’s done it herself, and continues to do so for countless author clients, through her successful pay-for-services company. … More “Self-Promote & Succeed” by Julie Broad

“Woo Them to HECK YES!” by Carissa Woo

March 14, 2024

If Carissa Woo brings the same beautiful design, creativity, and focus to her wedding photography business as she does to her new book, “Woo Them to HECK YES!,” then she’s got me sold, on all counts–wedding photographer, as well as teacher of marketing information. The book is stunning from an aesthetic viewpoint, yet still delivers substantial information, and does it incredibly well. … More “Woo Them to HECK YES!” by Carissa Woo

“Brain to Bank” by Dorine Rivers, PhD, PMP

February 12, 2024

Say you have an idea for a product you are certain will change the world. What to do? You have two options: Post about it on social media and wait for someone to come along and steal that idea…OR…own that idea and use it to launch your career as an entrepreneur! Don’t know how to do that? Then look no further than Dorine Rivers’ book, “Brain to Bank: How to Get Your Idea Out of Your Head and Cash In.” This handy book is essential for every person contemplating their own business or product idea. It will give you the ins and outs of starting and running your business (along with exit strategies!), in addition to useful reference tools and advice from industry experts along the way. … More “Brain to Bank” by Dorine Rivers, PhD, PMP

“Radical Business” by David Gaines

January 24, 2024

“Radical Business: The Root of Your Work and How It Can Change the World” is a concrete business handbook by David Gaines, an idealist who dreams of a world where all businesses are social enterprises and where people are equally esteemed, served, and empowered. There is no perfect business—just businesses that are striving towards perfection. This is according to David, who has observed many entrepreneurs get caught up in the concepts of good versus perfect. He believes that any business can learn how to make a positive impact on the people connected to it, especially in the present days when the number of employees and customers who are socially conscious is rising by the day. … More “Radical Business” by David Gaines

“4ROCKS” by Sean Albertson

January 16, 2024

“4ROCKS: Reduce Effort, Drive Loyalty, Transform the Customer Journey” by Sean Albertson is the book with inside, urgent information you need to improve your customer’s loyalty today. Research shows, and this author reveals, how and why customer experience is the key component to loyalty. A bad or poor customer experience can lead to devastating results. When deciding to try or buy a service or product, especially online, the first thing many customers do is head for the reviews to see what they have to say. But perhaps more important than reviews are your own customer experience. … More “4ROCKS” by Sean Albertson