“The Stripped-Down Guide to Content Marketing” by John Egan
If you’ve heard the term “content marketing” but are not sure what exactly it means, then look no further than “The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners” by John Egan. Is that name familiar? To anyone in the content marketing industry, it should be. Egan has had something to do with successful content marketing ventures for companies such as SquareFoot, Experian, Bankrate and Capitol One. While this guide is not an in-depth tutorial on content marketing, it is a great introduction to it for anyone interested in pursuing a path in this field. … More “The Stripped-Down Guide to Content Marketing” by John Egan